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FlexiMasters in Strategic Marketing for Business Growth
Gain a competitive advantage with up to 90% SkillsFuture Funding - an exceptional opportunity unique to the NBS FlexiMasters
Elevate your impact beyond tactical execution. This FlexiMaster programme is a comprehensive Strategic Marketing Programme designed for forward-thinking leaders who need to drive enterprise value. Unlike standard digital courses, we focus on the high-level frameworks of Brand Valuation, Consumer Psychology, and Market Intelligence. Equip yourself to lead the C-Suite conversation and transform your organisation’s growth engine.
If you are currently aspiring to be a marketer who can contribute to the business growth of an organisation or are even considering a career transition into the exciting world of marketing to make a meaningful impact on business outcomes, this is the programme for you.
The course curriculum for this programme has been updated to ensure the currency of course content and resources.
Course curricula pending final approval from SkillsFuture Singapore (SSG).
| Module | Objective |
|---|---|
 Value Creation Through Effective Marketing | This module serves as the foundation of our Strategic Marketing Programme, equipping you with the frameworks to align marketing activities with business valuation. You will explore how to design optimal marketing strategies that create measurable value across all business functions in a fast-evolving digital economy. Learning Outcomes
|
 Uncovering Consumer Insights | Go beyond demographics to understand the "why" behind purchasing decisions. This course focuses on consumer psychology and behavioral science, teaching you how social, cultural, and environmental factors influence decision-making and how to leverage these insights for campaign success. Learning Outcomes
|
 Marketing Intelligence | Transform from a manager into a strategic decision-maker by mastering the art of market research. You will learn key qualitative and quantitative research methods, enabling you to formulate research objectives, design studies, and interpret data to guide high-stakes business decisions. Learning Outcomes
|
 Marketing Analytics | In the age of Big Data, this module equips you with the essential analytics skills to uncover innovative insights from operational data. You will master social media listening, data modeling techniques, and predictive analytics to forecast trends, optimise pricing, and drive competitive advantage. Learning Outcomes
|
 Power of Branding | Your brand is your most defensible asset; this module teaches you how to build, manage, and protect it. You will dive into practical knowledge for managing brand equity, exploring how top Asian and global firms grow their brand value over time to command premium pricing and customer loyalty. Learning Outcomes
|
- Provide you with better access to postgraduate-level training so you can personalise your learning pathway and upskill/reskill in a timely fashion
- Enable you to build on your experience, transition and prepare for a career shift, and become future-ready in an ever-changing employment market
- Earn credits that you can stack towards a postgraduate degree at Nanyang Business School, Singapore
1. Our programme consists of five advanced business courses, worth a total of 15 Academic Units (AUs):
- Five courses, each worth three AUs
2. Each course comprises:
- 39 hours (including in-class component, online self-paced learning and assessment hours)
- You are required to attain a minimum of GP 2.5, a C+ grade equivalent, to be awarded the AU for each course
3. Mode of class delivery:
- The default mode of delivery is in-person classes, with considerations for online classes when necessary
4. Upon graduating, the following qualifications will be awarded:
- FlexiMasters will be awarded to students attaining 15 AUs, with a minimum GP of 2.5, a C+ grade equivalent, from each considered course
- A Graduate Certificate will be awarded to students attaining 9 AUs, with a minimum GP of 2.5, a C+ grade equivalent, from each considered course
Registration for the July 2026 intake has opened (apply here).
| Module | Class Dates |
|---|---|
| Value Creation Through Effective Marketing | 4 Jul, 11 Jul, 18 Jul, 25 Jul 2026 |
| Uncovering Consumer Insights | 15 Aug, 22 Aug, 29 Aug, 5 Sep 2026 |
| Marketing Analytics | 19 Sep, 26 Sep, 3 Oct, 10 Oct 2026 |
| Marketing Intelligence | 24 Oct, 31 Oct, 14 Nov, 21 Nov 2026 |
| Power of Branding | 9 Jan, 16 Jan, 23 Jan, 30 Jan 2027 |
Important Notes
- If an intake is fully enrolled, your application will be considered for the next available intake.
- Updates to your application status will be sent to you at least 6 weeks before the programme commences.
- As seats are limited, please send in your application early to avoid disappointment.
- The last day of class will be held at NTU Nanyang Business School.
Programme Attendance
- Successfully admitted participants have to commit to the published schedule.
- The course duration is 30 weeks, with four Saturday classes per module.
- All classes are held in-person only, from 8.30am to 5.30pm at the Lifelong Learning Institute (near Paya Lebar MRT). Only the last day of class will be held at NTU Nanyang Business School.
- No make-up classes for absentees.
- Mandatory attendance is required for programme info session and details will be provided upon successful admittance into the programme.
- Nanyang Technological University reserves the right to change the date, time, venue, and mode of delivery of classes due to unforeseen circumstances or prevailing government advisory.
Appropriate level of academic rigour and mental stimulation
“It's an alternative to an MBA or a full master’s degree for busy working professionals like myself to upgrade ourselves. And a good way to start going back to do something in a more structured way, in the classroom style.”
— Head, Regional Marketing, Energy & Infrastructure Asia South, Kang Peck Tze
Engineer turned preschool teacher/manager picks up Marketing
"What stood out to me was the programme's focus on real-life scenarios, pushing us to apply what we learned in tangible ways. It pushed me to apply learned theories in real scenarios, reshaping my approach to digital marketing."
— Educator/Manager, Soh Yan Da
While no pre-requisites are needed to enrol in the course/s, participants with relevant background and/or experience may have a better understanding of their course content.
FlexiMasters in Strategic Marketing for Business Growth can be stacked into MSc (Marketing Science) and similarly accredited under the following conditions:
- Up to 15 Academic Units (AUs) from the five courses of FlexiMasters may be transferred to MSc (Marketing Science).
- The AUs earned from FlexiMasters courses are valid for up to five (5) years for transfer of credits to a relevant/adjoining Master’s programme.
- Transfer of credits is by application and will be assessed and approved by the relevant Programme Owners.
- Transfer of credit eligibility will be reviewed by the postgraduate programme office upon application for a Master’s degree programme, subjected to all prevailing policies at NBS and NTU at that time.
- The minimum Grade Point eligible for transfer of credits is 2.5. The Programme Owners may recommend a higher Grade Point for transfer of credits.
- AUs from Graduate or FlexiMasters Certificate that are approved for transfer of credits will not be included in the computation of Cumulative Grade Point Average for the Master’s programme.
- The course must not have been used for exemption/transfer of credits into another programme.
- FlexiMasters Alumni who are successful Master's programme applicants may enjoy course fee discount and subsidy schemes for the Master's programme.
Admission to Full Nanyang Business School Master’s Programme
Participants have to meet all required admission standards of the selected Master’s programme.
Course fee revisions are made to align to corresponding Master’s programme fees.
Course fee revisions are pending final approval from SkillsFuture Singapore (SSG).
| Full Programme Course Fees in SGD (fees and funding quoted below are subject to revision) | ||
|---|---|---|
| Fees BEFORE funding & GST | Fees AFTER funding & 9% GST | |
| Singapore Citizens (aged 21-39) / PR (aged ≥21) Up to 70% SSG Funding | $24,165.00 | $7,901.96 |
| Singapore Citizens (aged ≥40) MCES1 - Up to 90% SSG Funding | $24,165.00 | $3,068.96 |
| SME-sponsored Singapore Citizens / PR ETSS2 - Up to 90% SSG Funding | $24,165.00 | $3,068.96 |
| NTU Alumni Fee payable after 70% SSG Funding and use of $1,600 **NTU Alumni Course Credits | $24,165.00 | $7,378.76 |
2. Enhanced Training Support for Small & Medium Enterprises (ETSS) Scheme
Funding/Programme Requirements
- You must achieve a minimum of 75% attendance for each module.
- You must complete and pass all assessment components.
You do not need to contact SkillsFuture Singapore (SSG) to apply for the above funding. Upon your successful admission to the programme, NTU will handle the funding administrative for all applicants. Billing is by module on the nett amount after funding and GST. Full payment is to be made before the start of module.
SSG funding is limited in duration and subject to the prevailing conditions of the funding agencies.
SkillsFuture Credit
Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray full or part of the nett course fee.
Singapore Citizens, aged 40 and above, and self-sponsored, may use their NEW Top-up of $4,000 SkillsFuture Credit (Mid-Career) to defray full or part of the nett course fee.
You may check your SkillsFuture Credit balance by logging into MySkillsFuture.sg.
**NTU Alumni Course Credits
All self-sponsored NTU/NIE alumni may utilise their Alumni Course Credits (ACCs) as direct discounts on the course fee before any applicable eligible funding is applied.
For more info on ACCs, please click here.
1. What is the course schedule and duration of the FlexiMasters programme?
Please look under ‘Course Schedule & Venue’ for the schedule and duration of the classes.
2. Will I be able to pursue more than 1 FlexiMasters programme?
There are no restrictions but it’s advisable to take up 1 FlexiMasters at a time as the schedule might overlap. Eventually, all of the applications will be reviewed by the Selection Committee.
3. I’m only interested in one of the modules in one of the FlexiMasters Programme. Will I be able to pursue that module?
FlexiMasters is a bundled programme. When you apply for a FlexiMasters programme, it will be considered that you’re applying for all the modules.
4. How will the credits earned from the FlexiMasters contribute to an NBS Master’s programme?
FlexiMasters is a stackable programme where credits earned are eligible for credit transfer to an NBS Master’s programme. However, participants are required to meet the admission standards of their selected NBS Master’s programme. For more information about the NBS Master’s Programme, you may visit this link: https://www.ntu.edu.sg/business/admissions/graduate-studies
5. What is the course assessment like?
Course assessment will differ from module to module. This will be determined by the respective teaching faculty. Assessment components will be shared upon successful admittance to the programme. Some of the assessment components may consist of Individual coursework, Group coursework, Quizzes and Class Participation.
6. When will the course outlines be made available?
Course outlines will be shared upon successful admittance to the FlexiMasters programme.
7. Can I still use my Alumni Credits? When do my Alumni Credits expire? Can I check the balance of my Alumni Credits?
Kindly email PACE regarding queries of your Alumni Credits: [email protected]
8. Can I get a rough idea of the difficulty level?
These are advanced graduate Business courses embedded with academic rigour necessary for the academic units in the programme. Due diligence is required to pass the modules in the programme.
9. If I do not pass the course or any of its components, would the funding still hold? Or would it be revoked?
In the event you do not pass a course, you will not be eligible for funding. Hence, you will have to pay for any outstanding fees thereafter.
10. Will there be more details available on the course curriculum, such as the types of software being used and the specific topics covered in each module?
Once you have successfully enrolled into the programme, more information will be given to you regarding the modules.
Find out about the FlexiMasters route, the various subsidies and more here.
- An administrative fee may be imposed and there will be no refund of course fee for participants who withdraw from the programme after successful admission.
- Nanyang Technological University reserves the right to change the date, time, venue, and mode of delivery of classes due to unforeseen circumstances or prevailing government advisory.
- All FlexiMasters programme registrations will be submitted to the NTU Academic Programme Admissions Committee. Registrants will be notified of their admission status prior to the start of the programme, and NTU will have the final decision on FlexiMasters programme admissions.
- Nanyang Technological University will have the final decision on the mode of delivery for the class (either in-person or online) and participants will be notified accordingly.
- There will be no make-up classes for absentees.
- Participants who wish to progress to a Master’s Programme upon attaining a Graduate Certificate or a FlexiMasters must submit a separate application for admission and the criteria for admission to the Master’s Programme would apply.
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