Chief Marketing Officer (CMO) Programme (in Vietnam)

Sharon Ng is Professor and Deputy Dean at Nanyang Business School. She is also the Founding Director of Nanyang Centre for Marketing and Technology. She received her Ph.D. from University of Minnesota (USA) and has published in the top marketing journals, such as Journal of Marketing Research, Journal of Consumer Research and Journal of Consumer Psychology. She was named a MSI Young Scholar by the Marketing Science Institute (USA) in 2009.

Currently, Sharon is Co-Editor for International Journal of Research in Marketing (IJRM) and Associate Editor for Journal of Consumer Research (JCR). She is the co-editor of the Handbook of Culture and Consumer Behavior published by Oxford Press in 2015. The handbook invited top scholars to discuss the latest findings on the impact of culture on various topics in consumer behavior, such as branding, materialism, and attitude. Sharon also co-chaired the Society of Consumer Psychology Boutique Conference on "The Global Consumer" held in NTU in 2022 and the conference on "Consumer Psychology of Brands" to be held at Leeds in 2024.

Sharon was named Researcher of the Division in 2006, 2008 and 2010. She was also awarded the Nanyang Excellence in Teaching Award in 2009, Teaching Excellence Award (Marketing Division) in 2017 and Teacher of the Year (MSc Marketing and Consumer Insights) in 2020. In 2022, she was given the Outstanding Associate Editor Award from IJRM and Outstanding Reviewer Award from JCR.

She teaches Branding in Asia at the Executive and Master's level, and Strategic Brand Management at the undergraduate level. She was frequently quoted on Straits Times, Business Times, and other local publications on branding and consumption issues.

At NBS, Lewis specialises in teaching Marketing Strategy courses at all levels. Trained in participant-centered learning pedagogy at Harvard Business School, he is an expert in simulation-based teaching and other experiential instruction methods.

His teaching approach typically involves immersing participants in challenging, competitive decision scenarios that call for astute executive judgment and strategic planning and subsequently drawing useful management lessons from the decision outcomes. For his dedication to student learning and pedagogical innovation, Lewis has received 11 teaching awards since 2010.

In his scholar role, Lewis conducts research on competitive marketing strategy, luxury marketing, and Asian marketing. As a practice-oriented professor, Lewis is active in consulting, executive education, and pro bono advisory work for a number of profit and non-profit organisations in the region.

He serves on the Editorial Review Board of Industrial Marketing Management, Journal of Service Theory and Practice, Service Industries Journal, Asia Pacific Journal of Marketing & Logistics, and Journal of Asian Business and Economic Studies.

At UNSW Sydney, he is a Faculty Research Ethics Advisory Panel member and a Co-op Academic Mentor. Previously, he held roles as Research Coordinator, Postgraduate Research Coordinator, and Postgraduate Coursework Coordinator.

Mr Khanh is recognised as one of the leading experts in the field of Information Technology, with over 20 years of experience in managing Computer and Management Information Systems at major global technology companies such as Microsoft, Google, Oracle, and DXC Technology. Beyond his success as a manager, he is passionate about sharing his practical knowledge and experiences with those who are interested in Information Technology and Business Management.  

Driven by this passion, in 2019, he co-founded the Fintech Institute under the Ho Chi Minh City Computer Association. Dr Ngo Tan Vu Khanh received his Ph.D. in Management Information Systems from Soongsil University in Seoul, South Korea, in 2012. He earned his Master of Science in Information Systems Technology from the Asian Institute of Technology in Bangkok, Thailand, in 2008, and his Bachelor’s degree in Information Technology from the University of Science, Ho Chi Minh City, Vietnam, in 2004.

As a passionate person with diverse experience in the marketing field and a talent developer, Lien is truly a marketer and a leader who has worked and lived her job with her whole heart and mind. Lien is now Vice President of HAWEE (Hochiminh City Association of Women Entrepreneurs and Executives), Vice President of VMA (Vietnam Marketing Association), and Vice President of CSMO Vietnam.   

Lien is passionate about community activities, especially the development of young talents and women leaders, as well as the sustainability (ESG) agenda.

He served more than a decade as Commercial Director and Executive Board Member of METRO Vietnam (METRO GROUP), and has since spent over five years training and consulting for leading FMCG and food groups such as Wilmar, Heineken, 7-Eleven, Metro, Sabeco, Hormel, Danish Crown, and JM Smucker.

As an adjunct trainer and lecturer, Dr. Thuan has taught in executive programs such as the Chief Digital Officer Programme at AIT, focusing on digital business models and customer experience. He has been recognised academically, including winning first prize in the DBA Research Showcase Vietnam, with his doctoral thesis also honored as one of the best at AIT School of Management.

His research has been published in over 50 well-known publications in top peer-reviewed journals. He is a peer reviewer for the Asia Pacific Journal of Marketing and Logistics, Australasian Marketing Journal and Journal of Asian Business and Economic Studies, Asia Pacific Business Review, Management of Environmental Quality, Social Responsibility Journal, Sustainable Development, Journal of Business & Industrial Marketing, Journal of Environmental Planning and Management.  

In additional, Dr Mai Dong Tran works as the Associate Editor for the Journal of Asian Business and Economic Studies (Vietnamese version).

His strategic vision and deep understanding of the Vietnamese consumer landscape have driven the brand’s growth, adapting global standards to local tastes and preferences. A seasoned leader, Thinh has extensive experience in the retail & F&B industries, with a focus on operational excellence and innovation. He is recognized for his ability to navigate complex market dynamics while fostering partnerships and sustainable growth.  

Thinh’s insights into Vietnam’s rapidly evolving economy and consumer trends make him a compelling speaker on leadership, retail marketing, market entry strategies, and brand adaptation in emerging markets. Prior to McDonald’s Vietnam, Thinh ran his own company in media and e-commerce that was backed by IDG Vietnam Venture.  

He also spent time in senior leadership positions in MobiVi, British American Tobacco, and Grant Thornton for over a decade. Thinh graduated with a Bachelor of Commerce (Marketing & Finance) and a Master of Marketing Management (with Honors) from Griffith University in Australia.