Liu Qiaofang
Doctor of Philosophy (PhD)

 

Educational Background

  • Master of Fine Arts in Art Design, Guangxi Arts University
  • Bachelor of Arts in Art Design, Jiangxi University of Science and Technology

Research Brief

Qiaofang's research investigates how Spring Festival illustration serves as a medium for transmitting and transforming colour culture across Chinese and Singaporean contexts. It examines how traditional color symbolism—particularly the festive hues of red and gold—functions as both cultural continuity and reinterpretation in contemporary visual communication. By integrating perspectives from color semiotics, cross-cultural design and narrative illustration, the study explores how visual design mediates emotion, identity and meaning in intercultural contexts. The research contributes to advancing theoretical understanding of color culture and its evolving communicative role in global visual design practices. 

Research Areas

  • Colour Culture
  • Cross-Cultural Design
  • Festive and Traditional Culture
  • Illustration Design
  • Visual Communication

Awards

  • NTU Research Scholarship, Nanyang Technological University, Singapore, 2025.
  • Nominated Award, Radiant Threads of Tomorrow — City Digital Skin Art Festival (CDSA) 2025: Memory Coexistence.
  • Bronze Award, Bagui Tiangong Award for Guangxi Arts and Crafts Works.
  • Nominated Award, Kan Tai-keung Design Award.
  • Silver Award, China Designers’ Works Yearbook.

Projects

  • Research on inheritance, protection and innovation transformation of Guangxi Zhuang brocade patterns in the digital era — Principal Investigator, Guangxi District Education Department, 2023.
  • Illustration design course: ideological and political curriculum construction project — Principal Investigator, Guilin University of Information Technology, 2022.
  • Teaching reform and innovation of illustration design course in the multimedia information age — Principal Investigator, Guilin University of Information Technology, 2021.

  • Animation design of ethnic figures in Guangxi and development of surrounding tourism products — Department of Science and Technology of Guangxi Zhuang Autonomous Region, 2014.

     

Exhibition

  • Radiant Threads of Tomorrow — City Digital Skin Art Festival (CDSA) 2025: Memory Coexistence (Singapore, Hangzhou, Changsha, Milan, Beijing).
  • Art Exhibition of Arts and Crafts Works (Tourism Products of Miao, Yao, Dong and Zhuang), Guangxi Zhuang Autonomous Region.


Publications

  • Liu, Q. F. (2022). The application and innovation of national costume culture in illustration design. Western Leather, (10), 45–47.
  • Liu, Q. F. (2022). Teaching reform and innovation of ideological and political education based on illustration design course. Fashion Design and Engineering, (06), 32–35.
  • Liu, Q. F. (2021). The application and prospect of brocade patterns in tourist souvenir packaging design. Western Leather, (21), 58–60.
  • Liu, Q. F. (2014). Zodiac sign of MeMe. Journal of Guangxi Arts University – Art Exploration, 2, 15–18.