Exclusive Event: In Conversation with Meta's CMO on the Future of Digital Marketing
Join us for an intimate fireside conversation with Alex Schultz, VP, Analytics & CMO at Meta, as he unveils the secrets behind successful digital marketing in his new book, "Click Here: The Art and Science of Digital Marketing and Advertising."
In conversation with Professor Sharon Ng, Head of Marketing Division at Nanyang Business School and Director of the Nanyang Centre for Marketing and Technology, explore how timeless marketing principles intersect with cutting-edge digital strategies.
What You'll Discover:
- Why incrementality measurement is revolutionising marketing ROI
- How AI is transforming customer targeting and creative strategy
- The critical role of cultural differences in consumer behaviour in global digital campaigns
- Practical frameworks for building sustainable competitive advantage in the digital age
About Click Here
The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
Alex’s unparalleled expertise and experience are crystallised in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget – whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains – Click Here is the book you need to read if you want to grow your business.
Programme Schedule:
| In-person at Wee Cho Yaw Plaza, Lecture Theatre 1 (Level 1) | |
| 12.00 pm - 12.30 pm | Registration |
| 12.30 pm - 1.30 pm | Fireside Chat (followed by Q&A) |
| 1.30 pm - 2.00 pm | Book Signing |
Lunch will be provided
Register for event here.